Cholula
Art Direction and Copywriting: Sam Zimmerman
This project for Cholula allowed me an experience not many young creatives get. With the help of my professor I was able to professionally shoot and edit alongside Director and Photographer Stewart Cohen. After conceptually creating the idea that highlights Cholula's taste and it's ability to stand out, I casted the three subjects featured, constructed sets, and directed the shoot and editing of the final product you see below.
