Nutrien Ag Solutions
Art Direction: Sam Zimmerman CopyWriting: Caroline Apel
This Campaign is my first client-published piece. Just three days into my internship at Osborn Barr Paramore (OBP) Caroline, my copywriting counterpart, and I were tasked with expanding an idea, created and pitched before our internship, to Nutrien Ag Solutions. After creating 10-15 different concepts, narrowing it down, and pitching 3 or 4, these two spots we're bought, replacing the concepts previously pitched and approved.