The Sims
ROLE: ART DIRECTOR (Concepting of idea)
Made at Droga5
To launch "Sim It and See," The Sims' newest global campaign, we dropped a real
and printed, steamy romantasy book, written by Mother Nature herself....the catch?
She wasn't able to finish it.
To help Mother Nature, and for the chance to become a semi-published author,
we challenged players to create their own ending by playing the newest expansion
pack and share their romantasies online.
On top of becoming the first-ever Sims Author, we threw in a
chance to win a 3-day fairycore getaway.
and printed, steamy romantasy book, written by Mother Nature herself....the catch?
She wasn't able to finish it.
To help Mother Nature, and for the chance to become a semi-published author,
we challenged players to create their own ending by playing the newest expansion
pack and share their romantasies online.
On top of becoming the first-ever Sims Author, we threw in a
chance to win a 3-day fairycore getaway.
Foraging for desire
