Chase for business
ROLE: ART DIRECTOR
Made at Droga5
The story behind the ma and pop shop down the street is the one that make them so special. In this Chase For Business campaign we captured the stories of real businesses, real business owners, and real Chase For Business customers (that's really a lot of business). We used a docu-styled approach to step into their lives, and authentically capture them in their day-to-day, wearing their clothes interacting with their customers.
In the vein of authenticity, we wanted our business owners to be the stars of the TikToks featuring their businesses, social-media experience or not. Playing on the #getreadywithme trend, each business took us through what it takes to get their business going, revealing their playfulness, eagerness, and a little bit of awkwardness.
In the vein of authenticity, we wanted our business owners to be the stars of the TikToks featuring their businesses, social-media experience or not. Playing on the #getreadywithme trend, each business took us through what it takes to get their business going, revealing their playfulness, eagerness, and a little bit of awkwardness.
Mico's Hot chicken
|
Hero :30
|
TikTok
|
Clayroom
|
Hero :30
|
TikTok
|
Harlem Pilates
|
Hero :30
|
TikTok
|
Although I can't quite yet give you the metrics for how many people we reached - we at least reached Patrick Meighan and the Family Guy writers and got a not so subtle, yet indirect shout out in Season 22 - Episode 13
