Dad Grass
Role: Art Director and Copywriter
Made at SMU
Dad Grass isn’t just for dads. It’s for anyone who needs a little help relaxing
without totally checking out. Our target audience has too many responsibilities to
be a burnout—work, family, little league games.This student campaign differentiates
itself in a new market that is saturated with psychedelia, stoner tropes, and bad puns.
We took the high road.
Awards:
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