Dad Grass
Role: Art Director and Copywriter
Made at SMU
Dad Grass isn’t just for dads. It’s for anyone who needs a little help relaxing without totally checking out.
Our target audience has too many responsibilities to be a burnout—work, family, little league games.
This student campaign differentiates itself in a new market that is saturated with psychedelia, stoner tropes,
and bad puns. We took the high road.