SAM ZIMMERMAN
  • Work
  • About
  • Resume
  • Pot(s)
  • Contact

Dad Grass
Art Direction and Copywriting: Sam Zimmerman & Sarah Scambray​



Dad Grass isn’t just for dads. It’s for anyone who needs a little help relaxing without totally checking out. Our target audience has too many responsibilities to be a burnout—work, family, little league games. This campaign differentiates itself in a new market that is saturated with psychedelia, stoner tropes, and bad puns. We took the high road.

Picture
Picture
Picture
Picture
Awards: 
  • Graphis New Talent Annual 2022: Gold
  • ​AAF ADDY Winner 2022: Silver
  • ​One Show Young Ones Merit 2022
  • Featured on Ads Of The World 01/2022

© 2021 by Sam Zimmerman

  • Work
  • About
  • Resume
  • Pot(s)
  • Contact