Art Direction and Copywriting: Sam Zimmerman & Sarah Scambray
Dad Grass isn’t just for dads. It’s for anyone who needs a little help relaxing without totally checking out. Our target audience has too many responsibilities to be a burnout—work, family, little league games. This campaign differentiates itself in a new market that is saturated with psychedelia, stoner tropes, and bad puns. We took the high road.